Press Releases

Continuity Engine Appoints Mickey Goldwasser to Lead Marketing Efforts

Posted by Andy Greenawalt on December 21, 2009

- Financial industry veteran brings 25 years of experience to compliance solutions provider - NEW HAVEN, Conn., Dec. 21, 2009 – Continuity Engine™, the creator of an on-demand, Web-based platform that automates the regulatory compliance process for community banks and credit unions throughout the United States, announced it has expanded its executive leadership team with the addition of industry veteran Mickey Goldwasser. As senior vice president of marketing, Goldwasser will be responsible for the planning, managing and execution of all aspects of marketing, communication and public relations activities for the company. This addition bolsters the financial services expertise that Continuity Engine uses to help its customers dramatically simplify the compliance process.

Goldwasser joins Continuity Engine from Eclipsys Corp.®, a healthcare technology provider, where he was vice president of product marketing, managing all marketing and communications for their patient flow & performance business unit. A seasoned financial industry marketing executive, he spent 13 years with Open Solutions Inc.®, most recently as vice president of product marketing and communications, where he created and implemented company-wide marketing programs, managed overall department activities including advertising, strategic messaging, marketing support and research and served as a company spokesperson. Additionally, Goldwasser is a member of the American Marketing Association, Business Marketing Association, University of Connecticut - School of Business Marketing advisory board, and the Association of Financial Technology (AFT), where he was a former board member. He began his career at Bristol Saving Bank as a marketing analyst. “I am very impressed and excited by what I see at Continuity Engine and the potential we have to make a real difference in the industry,” Goldwasser said. “I have watched the company grow over the past year and am very pleased to be associated with this entrepreneurial organization. They have introduced an innovative on-demand platform to simplify the regulatory compliance process for community financial institutions. As banking and credit union regulations become more stringent, it will be even more important that all compliance issues are adhered to in a timely manner. Continuity Engine can ease these burdens with its customer-focused solutions.”

Continuity Engine’s flagship product is Control™, a Web-based SaaS (Software as a Service) solution that lets users access a library of ActionPacks that have been designed to simplify the work of compliance by breaking it down into a set of simple steps, automating those steps and delivering all of the reporting to satisfy oversight needs. Each ActionPack addresses various issues and processes at a financial institution, such as vendor management, social media use, physical security and Bank Secrecy Act risk assessment. ActionPacks reduce compliance planning time by up to 70 percent. “The valuable industry experience and key relationships that Mickey has cultivated over the years are a welcome addition to our team,” Andy Greenawalt, CEO of Continuity Engine, explained. “His understanding of the market, the needs of our clients and our industry will further strengthen our ongoing efforts. Control is a unique offering and as we communicate how it is a solution to the ever-increasing compliance and regulatory burden that banks and credit unions face, Mickey will play a critical role in crafting our message and leading our marketing efforts. We are delighted that he has joined our team.”

About Continuity Engine 
Founded in 2008 by banking, credit union, compliance and Software as a Service (SaaS) veterans, the company has pioneered the use of collaboration and social networking among banks and credit unions to create compliance and continuity solutions that manage policies, procedures and audit programs. Continuity Engine provides an innovative, on-demand platform for regulatory compliance, Control, that dramatically simplifies operations and can be understood by every employee of a financial institution. For more information visit www.continuity.net.